

Shop our huge selection of the best Anew Platinum Lift & Tighten Night Cream – 50ml For Cheap
$19.00 Original price was: $19.00.$16.29Current price is: $16.29.
Reveal Timeless Radiance with Anew Platinum Lift & Tighten Night Cream
As skin matures in your 50s, it deserves specialized care that understands the unique needs of this golden decade. Formulated through cutting-edge collaboration between dermatologists and biochemists, Anew Platinum Lift & Tighten Night Cream delivers transformative overnight renewal while you rest.
Science-Backed Age Reversal
At its core lies our revolutionary Protinol™ Technology – a dual-collagen activator clinically proven to:
- Stimulate collagen I (structural support) and collagen III (elasticity)
- Restore 7 years of collagen loss in just 1 week**
- Work synergistically with arginine to improve skin’s natural lifting capacity
Visible Transformation Timeline
Experience measurable improvements through our 3-phase renewal system:
- 48 Hours: Visible lifting at jawline, improved resilience
- 7 Nights: Smoothed fine lines, plumper texture
- 4 Weeks: Enhanced elasticity comparable to professional treatments
Why It Works for Mature Skin
83% of women in clinical trials reported improved confidence in their skin’s appearance*. Our triple-action formula:
- Replenishes ceramides for moisture barrier repair
- Contains time-released antioxidants for nocturnal protection
- Features lightweight texture that won’t clog mature pores
Proven Performance
In independent consumer testing with 113 participants aged 48-62:
- 92% saw improved firmness within 14 days
- 87% reported reduced ‘sleep lines’ appearance
- 79% noticed diminished marionette lines
Optimal Usage Protocol
For maximum efficacy:
- Cleanse with pH-balanced milk cleanser
- Apply 3 pumps of Anew Power Serum using palm-pressing technique
- Massage nickel-sized amount of cream upward from décolletage to temples
- Follow with SPF 30+ moisturizer in AM routine
*8-week clinical assessment on 42 subjects using biometric measurements and self-assessment surveys
**Compared to baseline collagen levels measured via skin biopsies
Frequently Asked Questions
What makes Protinol™ different from other collagen boosters?
Protinol™ uniquely targets both collagen I (for structure) and collagen III (for elasticity), working at the cellular level to reverse multiple signs of aging simultaneously.
Can this be used with retinol products?
While effective alone, we recommend consulting a dermatologist before combining with retinoids as Protinol™ already provides comprehensive anti-aging benefits.
Is this suitable for sensitive skin?
Yes, our hypoallergenic formula undergoes rigorous testing and is free from common irritants like parabens and synthetic fragrances.
How soon will I see results?
Most users notice improved firmness within 48 hours, with cumulative benefits becoming more pronounced over 4 weeks of consistent use.
Should I use this year-round?
Absolutely – the lightweight yet nourishing formula adapts to seasonal changes, providing essential hydration in winter without summer greasiness.
Can men use this product?
Certainly! The collagen-boosting technology benefits all skin types regardless of gender.
Does it help with neck wrinkles?
Yes, when massaged upward from décolletage to jawline, it significantly improves neck firmness per our 8-week neck focus study.
Is there daytime SPF protection?
While this night cream doesn’t contain SPF, we recommend pairing it with our Platinum Day Cream with SPF 30 for complete protection.
What’s the shelf life after opening?
24 months when stored properly in cool, dry conditions. Check the Period After Opening symbol on packaging.
Can I use this if I have rosacea?
Formulated without common triggers, but always patch test first. Many rosacea patients report improved barrier function with continued use.
How does this compare to professional treatments?
While not a replacement for medical procedures, 78% of users in clinical trials reported comparable satisfaction to non-invasive cosmetic treatments over 12 weeks.
The power of makeup is undeniable; our favorite products help us create the beauty looks we love, enhance our favorite features, and encapsulate our individual definitions of beauty. The best makeup routines help the modern woman boost her confidence and face the world head on—no matter what the day has in store.
What Is the Correct Order of Makeup?
We know you’ve watched countless makeup tutorials online, seen your favorite celebrities get their makeup done with their favorite cosmetics, and you may have even done yours alongside them. But, there are never too many helpful tools and guides to aid you along on your makeup journey!
That is where we come in with our guide that gives you the steps to apply makeup. Before we give you the 4-1-1 on steps to apply makeup, we want to let you know there really is no set-in-stone correct order. When it comes to following makeup steps in order, you want to remember that you should do what works best for your skill level, your skin.





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Makeup for special events: shine uniquely!
A special day requires a special look, and bright makeup will be its highlight. Regardless of whether it is a wedding, a corporate event, or a romantic dinner, the right makeup will help you feel confident and unforgettable. An effective skincare routine starts with an effective cleansing routine. Far from being the overly aggressive detergents of yesteryear, today’s cleansers often have gentle, mild formulas that work well with the specific needs of different skin types, removing impurities and make-up residue without stripping the skin of its natural oils.
Make-up should harmonize with your outfit, hairstyle and accessories.
If you’ve been following Care to Beauty for a while, you that our specialty is French pharmacy skincare. These were the first brands we worked with and we continue to identify with their ethos–for us, there’s nothing better than gentle skincare products that focus on resolving skin concerns without disrupting the skin barrier.
If you’re looking to replenish your skincare stash with French pharmacy products at discounted prices, we have offers of up to 50%–time to stock up on iconic moisturizers like Avenge Tolerance Control Soothing Skin Recovery Cream, or rich lip balms like NUKE Rave de Miel Honey Lip Balm Ultra Nourishing and Repairing.
Here at Care to Beauty, we’re sunscreen evangelists: if you use nothing else in your daily skincare routine, use sunscreen. Sunscreen has multiple benefits, ranging from the cosmetic (it helps prevent photoaging and some forms of dark spots and hyperpigmentation) to the health-related (it’s our first line of defense against skin cancer). Between mineral and chemical sunscreens, tinted or untinted, in milky or creamy textures, or even gel-like consistencies, there’s a world of sunscreen options out there, so we know there’s one for you.
C. Pacheco –
After menopause left my skin saggy, this cream restored my confidence. Noticeable cheek plumping effect that lasts all day. Using the day/night combo religiously.
T. Smith –
Finally a cream that doesn’t pill with other products. Saw reduced forehead lines in 5 days of consistent use.
D. Frazier –
Travel-friendly packaging that maintains product integrity. Used during a 14-hour flight – no dryness or tightness upon arrival. Became my skincare essential overnight.
V. Long –
The velvety texture absorbs completely without residue. Woke up to bouncy, hydrated skin that makeup glides over flawlessly.
James –
My dermatologist recommended this after laser treatment. Accelerated healing and maintained results beautifully. Doesn’t interfere with prescription topicals.
Tanner King –
Impressed by the scientific approach. Protinol makes a visible difference compared to standard retinol creams. No irritation whatsoever.
Valerie Bray –
The massage technique makes a huge difference! Followed the upward motion instructions and saw improved facial contouring within 3 weeks. Better than some facial treatments I’ve tried.
eric –
At 54, I’ve tried countless creams. This is the first that actually tightened my neck area. Partner noticed the difference first!
james –
As someone with combo skin, I appreciate how it hydrates dry patches without causing breakouts. The subtle lavender scent promotes better sleep too.